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What We Do
01
Experts in Talent Deployment
Karma is the central platform that connects brands with great talent, and talent with great gig opportunities.
02
A One-Stop
Staffing Solution
We manage all your staffing needs within our centralized ecosystem to give you back more time to focus on your business.
03
Disruptive Technology Approach
Our platform enables us to deploy talent quickly and effectively, resulting in an industry-leading compliance rate.

Technology

Karma Casting, a tech company specializing in people, revolutionizing sales & marketing experiences across North America.

As a leading talent supplier, we specialize in providing on-demand staffing services across the USA and Canada.

Our app-based platform connects exceptional talent with the right gigs, ensuring a transparent, efficient, and reliable staffing solution. From brand ambassadors, promotional models, street teams, tech specialists, sales reps, merchandising, hospitality staff to national-regional tour specialists, our diverse roster of on-demand talent is ready to elevate your brand.

Partner with Karma Casting for unparalleled success and unforgettable event experiences.

The Talent & Management Apps

A proprietary tech-powered solution that boosts Karma's effectiveness, confidence, and performance, driving better ROI for clients.

We instill confidence...

Partnering with global tech leaders, Karma ensures top-notch security, cyber, and data protection.

With in-house platform development, Karma continuously innovates to best match talent and client needs.

dashboard

Talent Staffing

Connecting exceptional talent with your brand's unique needs

Conferences
Conferences

Introducing KarmaCon, our division focused on conferences! Our team of trained and experienced conference representatives can support your staffing needs whether you’re hosting a conference or attending as an exhibitor. From small projects to over 400 representatives, we can handle your needs. Our services include registration, wayfinding, VIP chaperones, breakout room leads, general support and more– Karma has you covered.

Retail Special Operations
Retail Special Operations

Our team of trained and experienced retail representatives can support your retail tactical needs by performing; stock-outs, planograms, resets,, setting up displays, adding promotional materials, close-to-code blitzes, product recalls, audits, and mystery shops . Our retail teams work seamlessly with Client teams (even white labelled, if preferred) and retail store management; all focused on driving effective and compliant merchandising at the store-level.

Sporting Events
Sporting Events

At Karma, we connect brands with champions. We deliver the perfect brand ambassadors to elevate and activate every game day or sporting special events (such as an All-Star weekend). Whether it’s a major event or a global brand activation, we specialize in handpicking the right, deeply profiled talent to bring your vision to life, engage your target audience, and leave a lasting impression.

PR Stunts
PR Stunts

Boost your brand with eye-catching PR stunts that capture media attention and engage your audience. With our detailed profiling and casting capabilities, we can provide talent for a wide variety of unique and high-profile activations. Turn events into memorable moments with Karma Casting.

Retail Sampling
Retail Sampling

We execute retail samplings with a large, trained, experienced team of brand ambassadors across North America; from a single brand project to a flighting of many banners across an annual schedule. Our team is trained on each project; focusing on the consumer interaction, product key messaging, KPI delivery and specific reporting. (We can work seamlessly with retailers who have contracted demo suppliers too). Our sampling team works in an integrated effort with the retailer and the brand to ensure the execution of best-in-class product samplings with consumers.

Regional/National Tours
Regional/National Tours

Looking to represent your brand in a specific region, nationally, or across the USA & Canada? We've got you covered! Karma's roster of Field Managers, Coordinators, Brand Ambassadors, Producers, Team Leads and Account Managers are ready to travel far and wide to bring awareness to your brand on the road in your targeted regions/countries!

Events/Street Teams
Events/Street Teams

Whether it be special events (fairs, festivals, concerts, etc.) or hitting popular street corners and parks, our trained and experienced team of brand ambassadors across North America will bring your brand/product/service to top of mind for target consumers, capitalizing on the opportunity of a memorable experience.

Sales Assist
Sales Assist

We hire, train, deploy, and manage retail sales experts to meet our clients’ needs; whether it be blitz selling, in-store pop-ups, product demos, or consumer sales assistants – from 1-day projects to year-round programs. Our team can augment your existing team or execute the entire project. We work seamlessly with our client contacts and the retailer to drive incremental sales .

Auto Shows
Auto Shows

Karma has been executing at Auto Shows since our inception. We have worked with almost every car manufacturer; from gas to EV; budget to luxury brands. We have a special talent pool for Auto Shows that are highly trained, brand-specific, and understand the importance of consumer engagement and education at the shows. This is not your typical brand ambassador; this is an elevated role delivering a more complex interaction to drive ROI for our clients.

Mascots
Mascots

Looking to bring your brand to ‘physical’ life using a mascot costume? Karma has a trained talented team across North America who can perform as a mascot. This requires a unique skill of consumer interaction, (often no speaking), with abilities to handle a heavy costume, the heat, and walking crowds (with a handler). There are labor law restrictions in most areas on mascot talent, check with Karma to support your needs!

Pop Ups
Pop Ups

Looking to execute a unique Pop-Up experience? Whether it be sampling, product demos, or an immersive experience – Karma can supply you with the right talent to staff your Pop-Up experience! From internal staffing needs to driving awareness outside the Pop-Up (maximizing the foot traffic to drive improved ROI), Karma has you covered!

Trade Shows
Trade Shows

We love tradeshows! We have a large roster of experienced, skilled tradeshow brand ambassadors across North America. We understand the role of delivering a quality client/consumer interaction with the right messaging and brand experience. Our teams know the importance of our talent representing your brand – we are the face of your product on the floor and we take this responsibility with the upmost care.

Conferences
Conferences

Introducing KarmaCon, our division focused on conferences! Our team of trained and experienced conference representatives can support your staffing needs whether you’re hosting a conference or attending as an exhibitor. From small projects to over 400 representatives, we can handle your needs. Our services include registration, wayfinding, VIP chaperones, breakout room leads, general support and more– Karma has you covered.

Retail Special Operations
Retail Special Operations

Our team of trained and experienced retail representatives can support your retail tactical needs by performing; stock-outs, planograms, resets,, setting up displays, adding promotional materials, close-to-code blitzes, product recalls, audits, and mystery shops . Our retail teams work seamlessly with Client teams (even white labelled, if preferred) and retail store management; all focused on driving effective and compliant merchandising at the store-level.

Sporting Events
Sporting Events

At Karma, we connect brands with champions. We deliver the perfect brand ambassadors to elevate and activate every game day or sporting special events (such as an All-Star weekend). Whether it’s a major event or a global brand activation, we specialize in handpicking the right, deeply profiled talent to bring your vision to life, engage your target audience, and leave a lasting impression.

PR Stunts
PR Stunts

Boost your brand with eye-catching PR stunts that capture media attention and engage your audience. With our detailed profiling and casting capabilities, we can provide talent for a wide variety of unique and high-profile activations. Turn events into memorable moments with Karma Casting.

Retail Sampling
Retail Sampling

We execute retail samplings with a large, trained, experienced team of brand ambassadors across North America; from a single brand project to a flighting of many banners across an annual schedule. Our team is trained on each project; focusing on the consumer interaction, product key messaging, KPI delivery and specific reporting. (We can work seamlessly with retailers who have contracted demo suppliers too). Our sampling team works in an integrated effort with the retailer and the brand to ensure the execution of best-in-class product samplings with consumers.

Regional/National Tours
Regional/National Tours

Looking to represent your brand in a specific region, nationally, or across the USA & Canada? We've got you covered! Karma's roster of Field Managers, Coordinators, Brand Ambassadors, Producers, Team Leads and Account Managers are ready to travel far and wide to bring awareness to your brand on the road in your targeted regions/countries!

Events/Street Teams
Events/Street Teams

Whether it be special events (fairs, festivals, concerts, etc.) or hitting popular street corners and parks, our trained and experienced team of brand ambassadors across North America will bring your brand/product/service to top of mind for target consumers, capitalizing on the opportunity of a memorable experience.

Sales Assist
Sales Assist

We hire, train, deploy, and manage retail sales experts to meet our clients’ needs; whether it be blitz selling, in-store pop-ups, product demos, or consumer sales assistants – from 1-day projects to year-round programs. Our team can augment your existing team or execute the entire project. We work seamlessly with our client contacts and the retailer to drive incremental sales .

Auto Shows
Auto Shows

Karma has been executing at Auto Shows since our inception. We have worked with almost every car manufacturer; from gas to EV; budget to luxury brands. We have a special talent pool for Auto Shows that are highly trained, brand-specific, and understand the importance of consumer engagement and education at the shows. This is not your typical brand ambassador; this is an elevated role delivering a more complex interaction to drive ROI for our clients.

Mascots
Mascots

Looking to bring your brand to ‘physical’ life using a mascot costume? Karma has a trained talented team across North America who can perform as a mascot. This requires a unique skill of consumer interaction, (often no speaking), with abilities to handle a heavy costume, the heat, and walking crowds (with a handler). There are labor law restrictions in most areas on mascot talent, check with Karma to support your needs!

Pop Ups
Pop Ups

Looking to execute a unique Pop-Up experience? Whether it be sampling, product demos, or an immersive experience – Karma can supply you with the right talent to staff your Pop-Up experience! From internal staffing needs to driving awareness outside the Pop-Up (maximizing the foot traffic to drive improved ROI), Karma has you covered!

Trade Shows
Trade Shows

We love tradeshows! We have a large roster of experienced, skilled tradeshow brand ambassadors across North America. We understand the role of delivering a quality client/consumer interaction with the right messaging and brand experience. Our teams know the importance of our talent representing your brand – we are the face of your product on the floor and we take this responsibility with the upmost care.

A One-StopStaffing Solution

Talent

Recruitment
  • Casting
  • Search & Match Algorithm
  • Profiled Talent System
  • Job Board Partnerships
  • In-House Sourcing Specialists
  • Geo-Targeted Ads
  • W-2 (USA) T4A (CANADA)
  • Networking Sessions
Deployment
  • Scheduling & Compliance
  • Payroll
  • Talent Profiles
  • Talent Agreement Forms
  • Staff Training
  • Certifications & Badges
  • Uniform Sizing
Management
  • Geo-Mapped Check-In & Out
  • Message Center
  • Activation
  • Backup Strategy
Reporting
  • Live Data Capture & Reporting
  • Picture Upload
  • Project/Activation Feedback/Rating
  • Project Reports
Performance Management
  • Team Communication
  • 5 Star Talent Rating System
  • Evaluations & Optimization
  • Client 'Dream Team' badges (driving continuity)
  • Incentives
  • Retention
Finances
  • Transparent tiered pricing
  • Market Dependent Rates
  • Fast Talent Payments (3 Days)
  • Digital Expense Receipts
  • Project Reconciliations