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THE TIME HAD COME

It was 2015 and a couple of us marketing vets were shooting the s***. We knew ideas had gone 3D and beyond. The time for consumers and brands to get face to face had come. The golden age of storytelling and experiential marketing was finally here. From the small start-up to the global giant, where there was a brand, there now was an experiential marketing budget.

AND WHERE THERE IS A BUDGET,
THERE ARE IDEAS. TONS OF IDEAS.
JAWDROPPING, EARPOPPING,
MINDBLOWING IDEAS.

But implementing in-field activations though are a different story. Not so many of our colleagues considered that a sexy part of marketing. The labor element was seen as a cost versus an investment. We had a different opinion. The human element is key.

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AND TIMES HAD CHANGED

67 percent of the Millennial work force is looking for flexible schedules to create work-life balance. By 2020, 50 percent of the work force will be made up of Millennials, making it critical for those in the Experiential Marketing business to understand the needs and meet the demands of this flexible work force. And these were the demands:

WE KNEW WE COULD FILL A VOID IN THE MARKET. AN EXPERIENTIAL STAFFING AGENCY THAT WOULD PUT PEOPLE FIRST.

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Our hypothesis was not very complex formula: input = output. When you give people what they want, they will give you what you want in return. What you give is what you get. It’s simple Karma. We had a name! And the rest is now history. In 2015 we founded the company with a crystal clear vision and a set of values which we would have to stay true to if we were to really become a people agency.

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SO CLOSE YOU CAN ALMOST TASTE IT | OUR VISION

We envision an open marketplace where individuals are empowered through technology to employ and be employed on the their own terms. Karma will play a leadership role in this new marketplace, being the experiential marketing staffing agency of a new era.

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 3 VALUES DEFINE A WAY OF LIFE

  • people first.
  • we believe in Karma
  • excellence knows no compromise

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PEOPLE FIRST


We see individuals as people first, business partners, assets or clients secondly. We treat all other people the way we would want to be treated.


We understand the success of our business depends on the efforts of our talent.  We treat them with respect, pay them fast and paid them well.


Our business, regardless of  technology leveraged, is facilitating a new model for human employment. We will never forget the human roots of our business. All technology developed should delight people.


WE BELIEVE IN KARMA


We believe what you put in is what you get back. We therefore treat others the way we want to be treated.


We believe that by providing talent with a better treatment versus our competition, the deliver a better service for the brands that employ them.


NEVER COMPROMISE EXCELLENCE


We believe in excellence in execution by attracting only the best talent North-America has to offer


We believe in excellence in execution by facilitating a better and more efficient employment match.


We believe in excellence in execution through the use of superior technology.


We will not compromise excellence.


THE YEAR IS 2018

It has only been a few short years and we are thrilled with how
some initial “shooting the s***” has turned into a thriving business.
Karma has  thousands of talent members, dozens of Clients and hundreds of projects under its belt. Our mobile app has become the amazing enabler we envisioned.

The coming year we are continuing to up the geek factor with a 6-headed tech team adding more turn-key features.

We are excited about what is to come.

hello

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